Go beyond one-and-done sampling.
Our unique approach to experiential marketing offers measurable insight and heightened engagement, at no extra cost.
Get off the sampling conveyor belt.
You want to get your product in the hands of new customers, and you’re searching for an experiential marketing firm to make it happen.
The trouble is…
The typical “experiential agency” is no more than a staffing company offering up warm bodies to hand out free samples.
It may surprise you that you could be getting a lot more for your investment. In fact, at Smart XM, we think it’s highway robbery if you’re not.
Our unique approach to experiential marketing doesn’t stop with passing out samples, we help you:
Move your audience from unaware to raving fans with post-event interactions, at no additional cost.
Trade schedules for strategy.
We’re not just syncing calendars. Your project starts with strategy, staffing, and training so that by the time the event rolls around, every interaction is intentional.
Trade samples for stats.
Samples on their own are missed opportunities. We go beyond the handout to present an intriguing offer that entices your audience to share their data.
Trade single for seven.
Turn one interaction into seven. Basic marketing proves it takes seven “touches” before customers act. Our approach keeps you top of mind, long after the event!
How it works in 60 seconds
Brand Testimonials
The Smart-XM approach worked better and delivered greater value.
“Smart-XM made a huge difference in our understanding of our category and our target consumer. They did a lot more than hand out samples. We got great insights and the ability to re-market to those who sampled post-event.”
Mike Hilton, General Manager
“We have used Smart-XM many times over the past year and they deliver a lot more value than traditional agencies. Smart-XM is a real marketing solutions agency, not just a staffing agency.”
Mike Kingma, President Michael Andrew Brands
“In December, the Smart-XM in-store tasting program increased sales conversion by 40%, increasing unit sales by 17% versus November, even though we experienced 20% less store traffic.”
Danielle Moldovan, Marketing Director
“Smart-XM flawlessly executed our activation at the Fall Cottage Life show, providing staffing and event management, sampling beer, and selling beer to go to help offset costs, while gaining new consumer intelligence for our brand and providing consumer contact information.”
Richard Wood, President & Co-founder
“Smart-XM’s out-of-the-box thinking and unique solution helped sell incremental volume in Toronto-based LCBO stores.”
Simon Ho, President
“The results were a resounding success – not in small part to the engaging salesmanship of your Representative…in the previous 3 months we had sold 0 units of the Banana-Caramel vodka – in 4 hours we sold 26 bottles.”
LCBO Store Manager
“The consumers at the tequila show loved to engage with the Smart-XM brand ambassadors and their solution. We got great data and consumer contact information, something not possible with other agencies.”
Mike Kingma
Big Brand Experience
Smart XM has worked on and for the following BIG brands…
With every experience, you get greater clarity and connection.
With our unique approach, my team and I promise:
Measurable insight.
More than anecdotes and tick marks from promotion staff, you can measure success, learn about participants, and leverage real data to enhance future events.
Heightened engagement.
Use the customer data collected at the event to drive further impressions, boost the reach of the experience, and incentivize consumers to take action.
Better ROI.
Sound good… but expensive? Great news; our costs are the same or lower than the one-and-done samplers you may be accustomed to
You might still be wondering…
How much does it cost?
There is no extra cost to the Smart-XM approach. Often, our pricing is less than the competition.
Do you help with event strategy?
Yes. We can help you develop the right event strategy. Unlike other agencies, we have real world brand experience. We have walked in your shoes. We can help develop your brand strategy, find the right target audience, and the right type of event.
How long does the planning process take?
This depends on the complexity of the activation plan, but usually in three to four weeks, less if we can find the right type of activation right away
What criteria do you use to hire brand ambassadors?
We like to hire brand ambassadors who know how to sell. They need to be sales people first and demonstrators second. Anyone can hand out a sample. A sales person conveys the right message to get someone to buy your brand.
How do you train brand ambassadors?
We start by working with the brand to create a briefing deck that educates the brand ambassador on the brand. We work with the brand on the key selling points to develop the brand ambassador elevator pitch. We test the brand ambassador on this material to make sure they are ready to go.
What do post-event interactions look like?
The post-event interaction is where Smart-XM goes beyond the typical “one-and-done” activation (where the sample is handed out and nothing happens afterwards). After the event, we do two things…(1) We develop a report to communicate the insights we gain based on our better data collection capability; and (2) We can use the contact information we collect to re-market to the consumer in several ways.
Don’t shortchange your opportunity.
Let’s make sure your next brand experience pays off… big time.
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5 Ways to Boost Your Experiential
Marketing Investment
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