My name is Ken Kuzmich, and I have confessions about the mistakes I made as a brand manager.
Brand Manager Confessions – Issue #1 – Introduction
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The Smart Brand Manager – Issue #1 – Introduction
I made some really dumb moves as a brand manager. In this
series of posts I want to talk about the smart ones.
Experiential Marketing: Enhancing customer engagement during samplings
Via Poured Canada: Smart XM – an up and coming experiential marketing agency in Toronto, Ontario – emerges as a leader in experiential marketing
What is Experiential Marketing and How Smart-XM Will Re-Define It
Engagement marketing... XM... ground marketing... Based solely on how many names are floating around for experiential...
Experiential Marketing Works
Many marketing pundits believe that experiential marketing is superior to traditional or even digital channels, but is...
Experiential Marketing – The Ultimate Method to Help Your Brand Break Through
In the 1960’s through to the late 1990’s, you could say that marketers had it relatively easy. If you wanted your brand to...
The Bancroft Story: Local Evidence That Sampling Works
In our blog article Experiential Marketing Works, we reviewed several studies which provided empirical evidence that...