The Five S-M-A-R-T Step Process
We’ve fixed the flaws…
S = Strategy
Build a plan that is consumer centric. Fish where the fish are.
M = Manage
Leverage the human element. Make the activation more than a sampling conveyor belt. Training and testing are key.
A = Accellerate
Boost the experience. Increase awareness and purchase intent. Capture data.
R = Re-Market
Go beyond the first engagement. Take full advantage of the opportunity. Re-enforce your brand message. Be more memorable.
T= Teach
Go beyond anecdotes and cliches. Get real data. And learn more about your brand.
Move your audience from unaware to raving fans with post-event interactions, at no additional cost.
Our Smart Process At A Glance
Step 1
We fish where the fish are and whether it’s inside or outside a store, we train our BA’s to sell and arm them with your brand story to tell the consumer.
Step 2
We train and incentivize our BA’s to sell and obtain consumer data.
Step 3
We collect data and insights for your brand.
Step 4
We go beyond the initial activation and re-market to your consumer to boost brand awareness and drive trial by sending emails / texts offering value.
Step 5
Ongoing offers of value and content builds raving fans for your brand.
Don’t shortchange your opportunity.